Résumé

Manages social media presence for two nonprofits with a combined following of 15,000
Developed content strategy that reached a new market and secured a series of high-value donors
Integrates SEO to maximize content effectiveness
Utilizes exceptional writing, editing, and proofreading skills to produce engaging, error-free content
Develops copy while maintaining brand voice and adhering to legal requirements
Uses WordPress and Squarespace to update and maintain nonprofit websites

Developed social media marketing campaign responsible for high-value new client acquisitions
Prepares and coordinates weekly segmented email marketing campaigns
Proofreads and edits all marketing materials for in-house staff and a growing team of brokers
Implemented new CRM system and developed custom lead captures and automations
Moderates user content to ensure all engagement with our brand is appropriate and amplifies our message
Coordinates client and staff events from 10-150 people

Creates and implements print and digital marketing campaigns across current and emerging platforms
Through regular engagement with clients, vendor partners, and followers + targeted paid ads increased social media lead generation by 55% year over year
Led brand refresh, including an updated logo, branding materials, website, and bespoke launch packaging

Works closely with creative director, photographer, videographer, and web designer to create content and maintain a consistent look for all print and digital materials
Designs, writes, and edits copy for monthly marketing emails, postcards, advertisements, and blog posts
Regularly monitors emerging marketing trends to maintain a competitive advantage

Manages print and digital design projects from concept to completion across multiple industries
Finalizes designs with extensive proofreading
Collaborates with clients to create their vision and conceptualize designs, consistently meeting deadlines
Manages all operational, strategic, financial, and administrative functions